CV

Professional Summary

Dynamic and results-driven Product and OPS Manager with extensive experience in product marketing, digital communication, and operation development. Proven track record in product positioning, market analysis, and business management for both established companies and entrepreneurial ventures. Skilled in managing full-cycle marketing Ops strategies, from ideation of processes and development to promotion and sales, with a passion for leveraging new technologies and innovative solutions. Fluent in Italian and English, with hands-on expertise in tools like Notion, Jira, Figma, HubSpot, and Adobe Express. Driven by a passion for teamwork and creativity, aiming to lead impactful marketing ops initiatives and contribute to business growth in dynamic environments. Available for international travel.

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Skills

Market Research Product Strategy Program Management Agile PM
Marketing Plan Cross-functional Leadership Business Planning Content Marketing PMO

Work Experience

January 2024 - Today

BUSINESS & PRODUCT STRATEGY LEAD - Command srl

Command Studio is a boutique consultancy that blends technology, design and retail expertise. I steer market research and product strategy for two flagship initiatives: (1) a 3D product-configurator for e-commerce and (2) a highly-customisable Store Information Management platform that rivals SAP, Yext and Partoo as the single source of truth for global retail networks.

Activities:

Market intelligence & positioning
Product discovery & roadmap
Cross-team orchestration
3D configurator delivery
Go-to-market & financial modelling

June 2021 - December 2023

PROGRAM & PRODUCT LEAD - Brandoh! SAAS

Brandoh! is a SaaS platform for immersive branded-storytelling (interactive 3D experiences that go beyond Canva or Keynote). I owned the end-to-end roll-out of its subscription e-commerce, acting as single point of contact across five cross-functional teams and ensuring full compliance with the Lombardy Tech Fast grant and SIMEST funding.

Program & Product leadership: built and tracked the master Gantt, steered bi-weekly sprint reviews, managed budget & risks; translated UX/UI concepts into agile backlogs.
E-commerce & backend flows: defined “pay → access” journey (checkout, invoicing, auto-emails), user licence dashboard, renewal reminders and T&C one-click acceptance.
UX/UI & design system: validated information architecture, enforced a shared design system for both frontend e backend.
Go-to-market & CRM: directed performance-marketing partners, launched multi-channel campaigns; implemented HubSpot pipeline and automated nurture sequences.
Grant, legal & compliance: coordinated SIMEST/Region Lombardy reporting, legal reviews and eight funding milestones; ensured audit-ready documentation.

January 2019 - July 2019

CORPORATE COMMUNICATION ASSISTANT - COCA - COLA HBC

Internal news & newsletters: planned the editorial calendar, drafted copy and distributed weekly commercial newsletters to the national sales force, ensuring timely, brand-compliant updates on promotions and market initiatives.
Video & rich-media production: edited short leadership messages, product highlights and event recaps with Adobe Premiere Pro and After Effects for use on the intranet and internal screens.
Intranet & knowledge base management: maintained the SharePoint-based portal (content uploads, page layout, metadata tagging), keeping >500 assets current and searchable for 1,200+ employees.
Employee magazine refresh: re-designed page templates, updated articles and events.

December 2016 - May 2018

DIGITAL MARKETING & CONTENT SPECIALIST - DINAMIC SERVICE SRL

Social media ownership: ran LinkedIn, Facebook and Instagram corporate pages end-to-end (editorial calendar, post scheduling, community moderation and KPI reporting).
Copywriting for paid campaigns: crafted ad copy and sponsored-content messages that showcased Dinamic Service’s sponsorship solutions, ensuring brand consistency and clear calls-to-action
WordPress blog management: maintained the company blog (planned topics, wrote and edited SEO-optimised articles, updated pages in the CMS and tracked performance via Google Analytics).
Cross-team collaboration: partnered with design and sales to align content with lead-generation goals and campaign creatives.

September 2016 - December 2016

WEB MARKETING - COMMERCIAL DIVISION DINAMIC SERVICE

Business & systems onboarding: completed a structured rotation across sales operations, pricing and CRM tools to grasp service offerings and commercial workflows.
Website optimisation: updated copy, applied basic SEO tags and compiled traffic reports, gaining hands-on experience with the corporate CMS.
Social media support: scheduled posts, prepared creative assets and monitored engagement metrics under senior mentorship for LinkedIn and Facebook channels.
Performance reporting: built weekly dashboards on visits, clicks and conversions for the commercial leadership team.

March 2017 - March 2018

CO-FOUNDER & GROWTH MARKETING LEAD - FERGI SRLS

Fergi is a heritage Italian accessories label known for affordable leather goods. I co-founded the new venture that revived the brand for today’s Italian and EU markets, owning both the business model set-up and all demand-generation activities.

Business model & funding: co-designed the go-to-market framework and operating structure.
Brand-relaunch strategy: repositioned Fergi across product, pricing and channel mix (direct-to-consumer, wholesale, marketplaces) for maximum reach and margin.
360° marketing ownership: built and executed an integrated plan spanning organic media post, offline media and PR activations.
Team & stakeholder management: led an internal team of eight (creative, e-commerce, sales) and coordinated external partners.

Entrepreneurial Experience

Mar 2017 - Mar 2018

CO-FOUNDER AND MARKETING SPECIALIST - FERGI BAGS

Definition and development of the business model
Definition of brand identity and brand image
Digital PR, outdoor advertising, product positioning
Social media and website management for relaunch and promotion in the Italian and International markets

startupper 2018 - 2019

OWNER CANDY PAD | SWEET EASY CLOSURE

I have patented the industrial design of an innovative solution related to a feminine absorbent product. I have registered the trademark at the European level and attempted to develop and market the idea on a large scale.

Education

MBA - ISTUD BUSINESS SCHOOL
Marketing and Digital Management

Product marketing, Growth marketing, Brand and Communication management, Trade marketing, AI, design strategist, UX UI.

BBM - BACHELOR BUSINESS MANAGEMENT

Ud'A University

Economics and corporate measurement, principles of accounting, organization and management of human resources, statistics, marketing projects.

SECONDARY EDUCATION, SPECIALIZING IN HUMANITIES

I studied philosophy, Greek literature, and Latin literature.

Tools that I use

Interests

10 years of competitive classical and contemporary dance, from age seven to seventeen. During my high school years, I played volleyball, and I started dancing Caribbean dances at the age of twenty-four. Now, I practice yoga and pilates.